When two brothers ‘accidentally’ discovered a brand new breakfast cereal in the late 19th Century, they could hardly have envisaged that they were sowing the seeds of a multi-national company, a huge global industry and changing the eating habits of whole nations!

Invention of flaked cereal

Kellogg Company’s worldwide leadership of its industry stems from the accidental invention of flaked cereal in 1894 at the Battle Creek Sanitorium.
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Creating a new industry

Although Will Keith and John Harvey were aware that they had invented a good-tasting food that was easy to prepare, they had no way of knowing that they had also invented a new industry.
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Selling to the world

The company grew quickly, adding such classic products as Kellogg’s® All-Bran® (1916) and Rice Krispies® (1928). The company soon became an international business, selling Kellogg’s® Corn Flakes in Canada in 1914.
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Communicating good health

Despite rapid expansion, the company adhered to W.K.’s earliest values of innovative marketing, quality products and information about healthy diets.
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Satisfying the consumer

As baby boomers entered elementary school, the company developed cereals appealing to their younger tastes.
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