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Frequently Asked Questions

 

Consumer Answers

1
Are the DIs a daily maximum or a daily average?

DIs are a guide to help you make informed choices about the foods you eat. They are not a target, nor are they a maximum. They are an average based on an average adult diet providing 8700kJ per day.

2
If the DIs are based on adults, how do I determine the DI for children?

As mentioned, the DI values are based on an average adult diet providing 8700kJ. To determine the DI values for other age groups, we need to also take into account gender, weight, age and activity levels. You can calculate DI values based on your own energy needs and then see how a days’ food intake contributes to this by visiting the section

Calculate your DIs

3
If DIs are supposed to help us make informed choices, can you provide me with an example of what a healthy balanced diet may look like?

A healthy balanced diet is one that provides all the essential nutrients, such as protein, carbohydrate, fats, vitamins and minerals to help keep us healthy.

The Australian Guide to Healthy Eating and the Dietary Guidelines for Australians, provide guidance and recommendations to help Australians select foods and drinks to achieve a balanced diet.

A healthy balanced diet means eating a variety of different foods from each of the major food groups. Specifically, this means eating plenty of plant based foods (e.g. bread, rice, pasta, vegetables, fruits and legumes), eating moderate amounts of animal foods (e.g. low fat dairy products, lean meats, fish and eggs), and small amounts of foods which are often high in saturated fat, sugar and salt, such as biscuits, cakes, soft drinks, sweets and chocolate.

Below is an example of what a healthy balanced diet could look like, based on an average adult diet of 8700kJ. It reflects the advice provided in the above mentioned publications by way of providing a variety of different foods from the different food groups, whilst also meeting the requirements for all the essential nutrients, needed to maintain good health. (Note: this is an example only – there are many other combinations of foods that allow you to achieve 100% of the DI for energy and nutrients)

Breakfast

  • Serve of Just Right® Original with skim milk
  • 2 slices mixed grain bread with margarine and yeast extract spread
  • Cappuccino

Lunch

  • Mixed grain sandwich with chicken, salad, avocado and mayonnaise
  • Tub reduced fat fruit yoghurt Fresh fruit e.g. banana

Dinner

  • Grilled beef steak with mixed vegetables and new potato
  • Fresh fruit salad

Snacks/Drinks

  • Water
  • Cappuccino
  • Crackers with cheddar cheese
  • Small handful of mixed nuts
4
Why have you based the %DI on adults for all brands? Shouldn’t you be using %DI for children on the kid’s brands? 

The Food Standards Code for Australia and New Zealand defines the values that can be used on food labels. For example the Recommended Dietary Intakes value for each vitamin and mineral is defined within the Code and it represents the value for an average male. A similar approach has been taken with Daily Intake values for macronutrients which are based on an average adult energy intake of 8700kJ.

This consistency of approach allows consumers to compare products. However, we understand that people are also interested in information that meets their needs and that is why we have developed a comprehensive section on our website containing a DI Calculator to allow people, including children, to calculate their DI values based on their own energy needs.

5
Why is the %DI for the cereal alone – shouldn’t it include milk as well?
The Food Standards Code for Australia and New Zealand defines the values that can be used on Food Labels. For foods, any claims (including claims about the Daily Intake) need to be based on the food alone not on the food as consumed with other foods or liquids, for example milk.

However, as a general guide, half a cup of skim milk contributes around 2% and half a cup of full cream milk contributes about 4% of the Daily Intake for Energy respectively. This figure can simply be added to the amount labelled on-pack for a serve of the cereal to give you the figure for cereal and milk.

6
Why doesn’t the calculator allow me to enter weight and activity levels for my child who is aged from 4-11 years? 

The National Health and Medical Research Council (NH&MRC) provides an equation to calculate energy requirements based on an individual’s gender, age, weight and activity levels. Kellogg used this calculation (Schofield equation) to determine energy requirements, and subsequent DI values when we built our online DI Calculator.

For younger children, energy requirements are approximated using average weights and activity levels for different age groups. Hence, it is not necessary to input weight and activity levels for these children on our DI calculator.

Regardless of the age of the individual, it is important to remember that this is a guide only.

Health Professional Answers

1
How have the DI values been calculated - i.e. what are they based on?

Essentially, there are two sets of DI values; those based on an average adult diet providing 8700kJ (which is what we are required to use by law on our food labels), and those calculated by an individual based on their individual energy needs.

 

1. On-Pack Reference Values - Average Adult 
The %DI values are based on a set of average adult reference values, that are intended to provide an approximate reference measure.
Essentially, the values are provided within the Food Standards Code, which have been derived from several government publications.
These are the values used on our packs.

 

Energy and Nutrients Reference Value Basis/rationale
Energy (kJ) 8700kJ Based on the average energy consumption per day for adults in Australia and New Zealand (National Nutrition Survey 19951, Life in New Zealand Survey 19912)
Protein 50g Based on the average Recommended Dietary Intake (RDI) for men (55g) and non-pregnant, non-lactating women (45g) (NH&MRC3)
Fat 70g Based on 30% of total energy, according to Commonwealth Department of Human Services and Health (1994) Better Health Outcomes for Australians4. This is also in line with The Dietary Guidelines for Australian Adults5 which states that to achieve a moderate total fat intake, total fat should make up around 30% of total energy.
Saturated Fat 24g Based on 10% of total energy, according to Commonwealth Department of Human Services and Health (1994) Better Health Outcomes for Australians4. This is also in line with The Dietary Guidelines for Australian Adults5 which recommends limiting saturated fat, an average of 10% of energy is recommended as a realistic target.
Carbohydrate 310g Whilst there are no targets or RDI’s set for carbohydrate intake, the figure is based on national survey data and international targets. It is also in line with the Australian Guide to Healthy Eating6, and the Dietary Guidelines for Australian Adults5 which recommend to eat plenty of breads and cereals (where the majority of carbohydrates in our diet comes from) and for this group to make up the greatest proportion of our diet.
Sugars 90g

Based on 18% of total energy. This is in line with the Dietary Guidelines for Australian Adults5 which recommend to consume only moderate amounts of sugars and foods containing added sugars, and is consistent with the target stated by the Nutrition Taskforce of the Better Health Commission7

Dietary Fibre 30g Based on the recommendation of the Nutrition Taskforce of the Better Health Commission7
Sodium 2300mg Based upon the upper RDI for adults.3

 

2. Individual Reference Values: Individually Calculated Values 
Individuals have the ability to calculate their DI values, based on their own energy needs. These are calculated according to age, gender, weight and activity levels. Essentially, these values are based on the NH&MRC publication, Recommended Dietary Intakes (RDI), 1991. These RDI figures are widely used and accepted in Australia.

For children aged 4-11 years
Energy and Nutrients Reference Value Basis/rationale
Energy (kJ) 6400 – 9250kJ Based on the values provided in the RDI’s for children aged 4-11 years old (Table 5 and 6)3. Figures are provided separately for each age and for both boys and girls e.g. an 8 year old girl’s energy needs is 7700kJ, whereas a 9 year old boys is 9000kJ. These figures have been calculated from Schofield (1995) and have been based on an energy expenditure of ‘light-moderate’.
Protein range Based on the average RDI for each given age group in Table 1A and 1B of the RDI’s3
Fat 30% of energy Based on 30% of total energy, according to Commonwealth Department of Human Services and Health (1994) Better Health Outcomes for Australians4. This is also in line with The Dietary Guidelines for Children and Adolescents in Australia8, which recommends approximately 30% of energy intake as fat (for children over 2 years of age). This is also consistent with the ratio provided in the Food Standards Code, being 30% of energy.
Saturated Fat 10% of energy Based on 10% of total energy, according to Commonwealth Department of Human Services and Health (1994) Better Health Outcomes for Australians4. This is also in line with The Dietary Guidelines for Children and Adolescents in Australia8, which recommends no more than 10% of energy from saturated fat (for children over 2 years of age) This is also consistent with the ratio provided in the Food Standards Code, being 10% of energy.
Carbohydrate 60% of energy Whilst there are no targets or RDI’s set for carbohydrate intake, the figure is based on national survey data and international targets. It is also in line with the Australian Guide to Healthy Eating6, and the Dietary Guidelines for Children and Adolescents in Australia8 which recommend to eat plenty of breads and cereals (where the majority of carbohydrates in our diet comes from) and for this group to make up the greatest proportion of our diet. This is also consistent with the ratio provided in the Food Standards Code, being 60% of energy.
Sugars 18% of energy Based on 18% of total energy. This is in line with the Dietary Guidelines for Children and Adolescents in Australia8 which recommend consuming only moderate amounts of sugars and foods containing added sugars, and is consistent with the target stated by the Nutrition Taskforce of the Better Health Commission7, and with the ratio provided in the Food Standards Code, being approximately 18% of energy.
Dietary Fibre 18g - 24g For children aged 4-8 years, a daily fibre intake of 18g/day has been recommended. For children aged 9-11 years, boys require 24g/day, whereas girls require 20g/day9.
Sodium 1730 and 2300mg

1730mg based upon the upper RDI level for children aged 4-7 years.
2300mg based upon the upper RDI level for children aged 8-11 years3

 

For children (12 years ) and adults
Energy and Nutrients Reference Value Basis/rationale
Energy (kJ) range Basal Metabolic Rates (BMR) are based on the values provided in the RDI’s for children and adults over 12 years of age (Table 2). BMR’s are then multiplied by an energy expenditure of light, moderate or heavy (Table 3)3
Protein range Based on the average RDI for each given age group in Table 1A and 1C of the RDIs3
Fat 30% of energy Based on 30% of total energy, according to Commonwealth Department of Human Services and Health (1994) Better Health Outcomes for Australians4. This is also in line with The Dietary Guidelines for Children and Adolescents8, and for Adults in Australia5, which recommends approximately 30% of energy intake as fat (for children over 2 years of age). This is also consistent with the ratio provided in the Food Standards Code, being 30% of energy.
Saturated Fat 10% of energy Based on 10% of total energy, according to Commonwealth Department of Human Services and Health (1994) Better Health Outcomes for Australians4. This is also in line with The Dietary Guidelines for Children and Adolescents8 and for Adults in Australia5, which recommends no more than 10% of energy from saturated fat (for children over 2 years of age) This is also consistent with the ratio provided in the Food Standards Code, being 10% of energy.
Carbohydrate 60% of energy Whilst there are no targets or RDI’s set for carbohydrate intake, the figure is based on national survey data and international targets. It is also in line with the Australian Guide to Healthy Eating6, and the Dietary Guidelines for Children and Adolescents8 and for Adults5 which recommend to eat plenty of breads and cereals (where the majority of carbohydrates in our diet comes from) and for this group to make up the greatest proportion of our diet. This is also consistent with the ratio provided in the Food Standards Code, being 60% of energy.
Sugars 18% of energy Based on 18% of total energy. This is in line with the Dietary Guidelines for Children and Adolescents8 and for Adults5 which recommend consuming only moderate amounts of sugars and foods containing added sugars and is consistent with the target stated by the Nutrition Taskforce of the Better Health Commission7, and with the ratio provided in the Food Standards Code, being approximately 18% of energy.
Dietary Fibre 20g - 30g For children aged 12-13 years, boys require 24g/day, whereas girls require 20g/day. For teenagers aged 14-18 years, boys require 28g/day, whereas girls require 22g/day. For adults over 19 years, men require 30g/day, whereas women require 25g/day.9
Sodium 2300mg 2300mg based upon the upper RDI level for children aged 8-18 years and for adults3

 

References:

  1. Australian Bureau of Statistics (1998). National Nutrition Survey: Selected Highlights, Australia 1995. ABS, Canberra.
  2. Horwarth C, Parnell W et al (1991). Life in New Zealand Survey Commission Report: Volume VI: Nutrition. University of Otago, Dunedin.
  3. National Health and Medical Research Council (1991). Recommended Dietary Intakes for use in Australia. AGPS, Canberra.
  4. Commonwealth Department of Human Services and Health (1994). Better Health Outcomes for Australians. National Goals, Targets and Strategies for Better Health Outcomes into the next Century. CDHHS, Canberra.
  5. National Health and Medical Research Council (2003). Dietary Guidelines for Australian Adults. Commonwealth of Australia.
  6. Australian Government Department of Health and Ageing (1998). The Australian Guide to Healthy Eating, Commonwealth of Australia.
  7. Commonwealth Department of Health (1987). Towards Better Nutrition for Australians. Report of the Nutrition Taskforce of the Better Health Commission. AGPS, Canberra.
  8. National Health and Medical Research Council (2003). Dietary Guidelines for Children and Adolescents in Australian. Commonwealth of Australia.
  9. NH&MRC (2006). Nutrient Reference Values for Australia and New Zealand. Commonwealth of Australia.
     
2
Why do women and girls need less fibre than men and boys?
The recommendations are based on average body weights, and after puberty females are generally lighter in weight than males.

3
Why do you continue to use the Recommended Dietary Intake (RDI) figures when the new Nutrient Reference Values (NRV) for Australia and New Zealand have recently been released?

The RDI values used on food packages and labels are set by law in the Food Standards Code. It is likely that these will be updated in the future as a result of the recent NRV revision, but at the moment all food companies have to continue to use the old values.

The Kellogg DI Counter on our packs, therefore reflect the current Food Standards Code requirements, based on the RDI figures.

The DI Calculator on our website is also primarily based on these RDI figures. However, we have recently changed the dietary fibre figures to reflect the new NRV’s. This is due to the fact that Kellogg make fibre claims in television commercials for products like Sultana Bran, and we are now basing these claims on the new values.

 

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