Responses by Gareth Lucy, Corporate Communications and PR Manager Australia & New Zealand Kellogg (Aust) Pty Ltd

Video News Release

How does Kellogg’s engage with Australian parents to make sure their products suit the current environment?

“Kellogg’s has a proud 90-year tradition of bringing Australia’s favourite cereals to the breakfast table. In 2011 alone, we’ve met with over 4,000 Australian parents who have provided honest and intelligent feedback on everything that we do from our products and advertising, to our packaging and promotions. We also employ over 600 people in Australia all of whom have families of their own.”

What is Kellogg’s response to the criticism that its marketing promotes sugary cereals and targets children?

“Through our constant engagement with Australian families we have been able to make significant changes to the way we work over the last 15 years. We now focus much of our efforts on promoting healthier cereals, such as Sultana Bran, Mini Wheats, Just Right and All Bran, and our advertising is aimed at parents so that they can make informed choices about the best foods for their family.”

What does Kellogg’s think of the Parents’ Jury Awards?

“We will leave others to judge the credibility of these awards and we will continue the work we have been doing to improve our foods and our marketing.”
 

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