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Join us in giving breakfast
cereal to those in need.


In Australia, 1 in 7 kids start the day without breakfast*.
Together we can change this.

*Australian Bureau of Statistics Census At School Australia (2013)

Good Morning World.

At Kellogg, we LOVE breakfast. We want everyone to have the advantage that can come from eating breakfast. That's why for over 100 years, we've been working to serve the world a better breakfast. And we'll continue to do our best to earn a place at your table.

At Kellogg's, we LOVE breakfast. To us it's so much more than just a meal. Breakfast is a springboard to the day's possibilities. It's the first fuel for our bodies-nourishing us for today, tomorrow and for life.

For more than 100 years, we've been working to serve the world a better breakfast. Whether it's through the creation of cereals such as Corn Flakes and Special K or our more recent Special K Whole grain clusters, we believe everyone should have the advantage that can come from eating breakfast.

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Helping us help the families is easy.

With your help, Kellogg's is providing breakfast cereal to families and kids in need, right across Australia.
For every specially marked box of cereal you buy, we will donate cereal to Foodbank.

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  1. Buy a specially marked pack of Kellogg's cereal.

  2. Kellogg's donates cereal, Sultana Bran, Rice Bubbles or Corn Flakes, to Foodbank.

  3. Foodbank distributes the cereal to welfare agencies across Australia.

  4. Families in need start their day with tasty breakfast cereal.

Helping to feed Australians in need

There are distribution centres all over Australia. Get to know your local centre or find out where your support has reached.

Where do the serves go?

See where your support has reached


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Kellogg's has a long history of giving food to those in need. In Australia, in 2014 we reached our goal of providing 12 million serves, two years in advance. However we're committed to donating more.

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Breakfasts for Better Days.

According to the World Food Programme, hunger is the world's biggest health risk.

Feeding the hungry has long been one of Kellogg's core social initiatives. From food donations during times of disaster to supporting breakfast programs for school children, providing food for those who need it is inherent to who we are and what we do.

Breakfasts for Better Days is an initiative that makes hunger relief our signature cause. By the end of 2016, Kellogg's will provide 1 billion cereal and snacks servings to children and families in need around the world.

In Australia, in 2014 we reached our goal of providing 12 million serves of cereals and snacks, two years in advance. However we are committed to donating more.

By supporting hunger relief charities, such as Foodbank and OzHarvest, as well as through our Breakfast Buddies program, we'll continue to ensure food goes to those Australians who really need it.

1Australian Bureau of Statistics, CensusAtSchool Australia (2013)

  • In Australia,

    1 in 7

    children go to school without breakfast.1

  • In Australia, in 2014 we reached our goal of providing

    12 million

    serves of cereal and snacks to help families and kids in need, two years in advance.

  • By the end of 2016, Kellogg's will help with

    1 billion

    serves of cereal and snacks for those in need across the globe.

  • Since 2007, through our Breakfast Buddies program, Kellogg's has donated over

    4.8 million

    serves of breakfast cereal across the country.

Helping us to deliver on our promise

Kellogg's is supporting hunger relief charities, such as Foodbank and OzHarvest. We also give through our Breakfast Buddies program.

To ensure the food we donate makes it to those in need, we will continue to support hunger relief charities such as Foodbank and OzHarvest. We'll also continue to give through our Breakfast Buddies program, which provides schools and community groups with Kellogg's cereals.

Foodbank is Australia’s largest food relief organisation, providing 40 million meals a year to over 2,800 charities and 1,000 schools throughout Australia. As a non-for-profit established in 1992, they collaborate with farmers, manufacturers and government on innovative programs to supply charities in Australia with provisions to help fight hunger in Australia.

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Foodbank helped provide food for 40 million meals throughout Australia last year.

Kellogg's Breakfast Buddies program is a positive step to help more kids receive the essential nutrients they need to start each day. Kellogg's donates cereal to over 200 schools nationally, community centres, sports clubs, child and learning forums, and outback and indigenous communities. It means thousands of children are enjoying a bowl of cereal at breakfast.

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OzHarvest is a non-denominational charity that rescues quality excess food which would otherwise be discarded. This surplus food is redistributed at no cost, to more than 500 different charitable organisations and welfare agencies, providing much needed assistance to vulnerable and disadvantaged men, women and children.

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Why cereal & milk at breakfast is great for kids.

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  • Having a bowl of Kellogg's cereal and a glass of milk at breakfast can provide up to 30% of young kids' daily iron and calcium needs*.

  • It's a great way to start their day and helps provide the goodness your kids need to support their growth.

  • Cereal contains iron, which can help support growing brains**, and milk has calcium, which can assist growing bones***.

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* NHMRC NRVs 4-11yrs, 2005. A serve of Kellogg cereal and 250mL milk typically has 3mg iron and 300mg calcium.
** Iron contributes to normal cognitive development in children as part of a healthy varied diet.
*** Calcium is necessary for normal bone structure as part of a healthy varied diet.

Want to give more?

To help Kellogg's donate an additional serve of breakfast cereal, return your empty specially marked Kellogg's pack to your local Woolworths store.