Wake up to a world of possibilities. A world where the day is yours, everything is brighter and anything can happen. It’s time to awaken your best, savour your potential and start something great.

And it all begins with breakfast.

When you start with a nutritious breakfast, you’re refuelling your body and brain, kick-starting your metabolism and getting energy you need to embrace the morning.

Yet while many of us recognise the importance of breakfast and look for ways to make time for it in our daily routines, the realities of a hectic morning make it difficult to fit the meal in every day.

By skipping breakfast, even occasionally, we miss out on important nutrients that adults, and especially children, do not make up for later in the day.1,2,3,4 Vitamins, minerals and fibre that are important for a well-balanced diet.

But even beyond nutrition, a recent study shows a positive link for children between breakfast and better academic performance.5 Ensuring a balanced start in the morning better prepares all of us to start the day strong.

That’s the power of breakfast.


  1. Rampersaud GC, Pereira MA, Girard BL, Adams J, Metzl JD. Breakfast habits, nutritional status, body weight, and academic performance in children and adolescents. J Am diet Assoc. 2005;105:743-760.
  2. Timlin MT, Pereira MA. Breakfast frequency and quality in the etiology of adult obesity and chronic diseases. Nutr Rev. 2007;65:268-281.
  3. Morgan KJ, Zabik ME, Stampley GL. The role of breakfast in diet adequacy of the US population. J Am Coll Nutr. 1986;5:551-563.
  4. Nicklas TA, Myers L, Reger C, Beech B, Berenson G. Impact of breakfast consumption on nutritional adequacy of the diets of young adults in Bogalusa, Louisiana: ethnic and gender contrasts. J Am Diet Assoc. 1998;98:1432-1438.
  5. O’Dea JA, Mugridge, A. Nutritional quality of breakfast and physical activity independently predict the literacy and numeracy scores of children after adjusting for socioeconomic status. Health Education Research. doi:10.1093/her/cys069..

In This Section

Best Start to the Day Discover how a great breakfast can lead to a great day.
The Changing Face of BreakfastFind out the impact society's changes are having on what and how we eat.