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Best Start to the Day

At Kellogg we’re always looking for ways to make everyone’s best better. And we believe that “better” starts with breakfast.

More than just a meal, breakfast is the springboard to the day’s possibilities. Enjoying a balanced breakfast each day helps us get the energy we need to make the most of every morning.

Breakfast is also essential to providing us with many valuable vitamins and minerals. In fact, the Children’s Nutrition and Physical Activity survey showed that those who consumed breakfast cereal tended to eat more calcium, magnesium, some B vitamins and close to double the amount of iron and zinc during breakfast time compared to those who ate an alternative breakfast. 1 Breakfast eaters are more likely to meet their nutrient intake recommendations and to have better diets overall. 2

Even as adults, the benefits of breakfast can be significant. Not only do breakfast eaters get more nutrients, they eat fewer kilojoules and less fat than those who don’t eat breakfast.3 Plus, adults who regularly enjoy breakfast tend to have healthier body weights and a lower body mass index.,4,5,6

Breakfast at Its Best

One great way to start the day right and enjoy the benefits of breakfast is with cereal.

Cereal is one of the great breakfast choices available because it is typically a low-fat, nutrient-dense food. It's made with grains and provides vitamins, iron and zinc, as well as fibre. And usually at less than 600 kilojoules per serving, it compares favourably to other breakfast options.

Plus, cereal offers variety. So everyone has the chance to eat what he or she loves. Great tasting cereals that you want to wake up to. Cereals that get you up and get you going each day.

Cereal is also good value. For around 80 cents a bowl (including milk)7, your family can get the benefits of a nutritious breakfast for a fraction of the cost of other breakfast foods.

And perhaps best of all, cereal helps keep mornings simple. It’s quick to prepare and easy to eat on the go – even for the busiest of families.


  1. Post-hoc analysis (unpublished). Source: Commonwealth Scientific Industrial Research Orgnaistaion (CSIRO) and The University of South Australia (2008), Australian National children’s Nutrition and Physical Activity Survey, 2007.
  2. Williams P. Breakfast and the diets of Australian children and adolescents: an analysis of data from the 1995 National Nutrition Survey. Int J Food Sci Nutr. 2007 May;58(3):201-16.
  3. Timlin MT, Pereira MA. Breakfast frequency and quality in the etiology of adult obesity and chronic diseases. Nutr Rev. 2007;65:268-281.
  4. Ma Y, Bertone ER, Stanek EJ 3rd, Reed GW, Hebert JR, Cohen NL, Merriam PA, Ockene IS. Association between eating patterns and obesity in a free-living US adult population. Am J Epidemiol. 2003;158:85-92.
  5. Cho S, Dietrich M, Brown CJ, Clark CA, Block G. The effect of breakfast type on total daily energy intake and Body Mass Index: Results from the Third National Health and Nutrition Examination Survey (NHANES III). J Am Coll Nutr. 2003;22:296-302.
  6. Song WO, Chun OK, Obayashi S, Cho S. Is consumption of breakfast associated with body mass index in US adults? J Am Diet Assoc. 2005;105:1373-1382.
  7. Based on AZTEC sales data, December 2011.