Improvement at the heart
We want to continue giving our consumers more of what they want, and this type of change takes time. Making improvements to the nutrition in our food continues to be a priority for us, creating foods that that taste great and provide essential nutrients for families.
● We’ve made big changes to the recipes for some of our most popular cereals, such as Nutri-Grain® and Coco Pops®, to reduce sugar and salt
● We are working on reducing the sugar content in Coco Pops® while being careful not to ruin the ‘just like a chocolate milkshake’ flavour people are seeking when they eat Coco Pops!
● To date, we have reduced the sugar in Nutri-Grain® by 25% and reduced the sodium content by 40%. The process of changing the recipe to reduce the sugar content took 10 years to perfect!