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OUR FOOD INNOVATION JOURNEY AT KELLOGG

Aussies have continued to change, from evolving health needs and lifestyles, to considering how their choices can impact others and the environment.

While we have been on this journey too, one thing hasn’t changed – our focus on creating great tasting food that is good for people while also reducing our impact on the environment.

There’s always more to be done, but here’s a snapshot of what we’ve achieved so far…

Investing in renovation and innovation

In the last 15 years, we have invested $45 million, creating new foods and making changes to our existing products in response to what people want from us – with a big focus on their changing health needs, without compromising on taste.

So far, we have been able to:

● Remove more than 700 tonnes of sugar and 300 tonnes of salt from Aussie diets

● Have over half of our 55 cereals contain 2 or less teaspoons of sugar per bowl

● Create over 100 new cereals including Sultana Bran Gluten Free, Coco Pops Gluten Free, Sultana Bran with Cholesterol Lowering Plant Sterols, Special K Lower Sugar and Special K High Protein

Improvement at the heart

We want to continue giving our consumers more of what they want, and this type of change takes time. Making improvements to the nutrition in our food continues to be a priority for us, creating foods that that taste great and provide essential nutrients for families.

● We’ve made big changes to the recipes for some of our most popular cereals, such as Nutri-Grain® and Coco Pops®, to reduce sugar and salt

● We are working on reducing the sugar content in Coco Pops® while being careful not to ruin the ‘just like a chocolate milkshake’ flavour people are seeking when they eat Coco Pops!

● To date, we have reduced the sugar in Nutri-Grain® by 25% and reduced the sodium content by 40%. The process of changing the recipe to reduce the sugar content took 10 years to perfect!