Your Kellogg Questions Answered
How Kellogg’s food is made, developed and sold
What could you do to reduce the sugar content and retain the flavour? - Kerrie, Sydney New South Wales
Hi Kerrie, we have recently reduced sugar in some of our cereals including Nutri-Grain, which now contains 17% less sugar and 25% less sodium. It took us a long time – almost a decade – to perfect this new Nutri-Grain recipe while maintaining the same taste and crunch that Australians know and love.
We’re always looking at ways to improve our food to better meet customer demands. That being said, sugar does play an important role in our cereals for taste, texture and colour, so we don’t release any product revisions unless we’re satisfied that the recipe has been perfected.
To find out more about how and why we use sugar in our cereals, click here