In 2018, more than 100,000 children in Western Australia woke up with nothing to eat for breakfast.


There’s so much incredible work happening to tackle the issue of food insecurity, not just at Kellogg’s but also from our partners.


Last year, we were inspired by Foodbank WA and IGA’s Hungry Puffs campaign which was created to help combat food insecurity and start the important conversation around the issue of hidden hunger in Australia through the creation of a ‘cereal’ called Hungry Puffs. What was inside the box? Nothing – the same breakfast eaten by 100,000 children in WA.


This campaign was as creative as it was successful. Empty boxes of Hungry Puffs were stocked in over 40 IGA supermarkets across Western Australia in 2018 with each box sold providing 10 children with their next meal.


Like Foodbank, we’re committed to putting a stop to global hunger, which is why we’re thrilled to join forces with Foodbank WA and IGA this year. We want to help build on last year’s Hungry Puffs campaign, reach as many West Aussie kids as possible and make sure there are no hungry tummies this Christmas.




Combatting global hunger and feeding people who need it most, is at the heart of what we do. We have an important part to play in making sure people have access to food, and we’re bringing this to life in many ways through our Better Days™ global cause platform.


Food insecurity is a huge issue and we know we can’t do it alone. That’s why we continue to work with our charitable partners like Foodbank, who are working towards the same goal - to improve lives and the planet we all share.


In the last 10 years alone, globally, we’ve provided 3 billion serves of food to people in need. Through our Breakfast Buddies program here is Australia, we’ve donated 60 million servings of cereal to families who need it most over the last 5 years.


We’re really proud of the steps we’re taking to help create better days for those in need, and this particular initiative is one that we’re incredibly humbled to be involved with.




Shoppers in WA will now be able to buy a box of Hungry Puffs for $5 through 200 IGA stores across WA or donate directly via the Food Bank website to help end the growing issue of food insecurity in Western Australia by giving people an easy way to donate.


Unlike last year where boxes were scanned and returned to shelf, this year, customers can take the box home with them after purchasing – it’s a great Christmas gift idea helping make a difference in the lives of hungry WA kids, and starting important conversations about the hidden issue of hunger in Australia.


For each box of Hungry Puffs box sold, we’ll also donate a bowl of cereal to bolster the food supplies that Foodbank sends to families in need.


Hungry Puffs will be available for $5 at participating IGA supermarkets in WA from 19 November – 31 December 2019.


To donate online or for more information, visit


Foodbank WA is the largest food relief organisation in the state. In 2018, it provided 6.1 million meals or more than 16,710 meals a day to West Australians in need.


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