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IT’S WHAT WE BELIEVE


We have been making some of Australia and New Zealand’s favourite cereals and snacks for over 90 years, and we take great pride in crafting great tasting, great quality foods for you to enjoy.

Over those 90 years, we have released hundreds of new products, some of which have stuck around to become household staples whilst others have faded into the history books. However, one thing all of these products have in common is our vision – to create foods and brands that matter for you.

We’ve created our Global Breakfast Food Beliefs that date all the way back to our founder, W.K. Kellogg and shape the way we make our foods today.

01. We believe in the power of breakfast.

We believe our grain-based breakfast provides a superior start to your day.

02. Because grains are at the heart of our breakfast foods

we seek the very best grains, and we believe the best grains are those that are sustainably grown and responsibly sourced..

03. We believe in providing great-tasting

high quality breakfast foods that delight families every morning.

We’re committed to contributing to a healthier world through a journey of continually developing great-tasting, better breakfast foods while also encouraging a healthy and active lifestyle.

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