Let's Talk Sugar
How & Why we use sugar in our cereals
Breakfast cereal and sugar keep making headlines so we wanted to set some of the facts straight as cereal is often singled out as the bad guy when it comes to Aussies’ sugar consumption.
We use a variety of different ingredients containing sugar in our cereals for numerous reasons – taste, texture and colour – and we are working on ways to use less as we know this is something that some of you have been asking for. But it’s important for us to remember the facts which tell us that breakfast cereals aren’t the main culprit when it comes to consuming too much sugar.
The ABS National health Survey data tells us that sugar in breakfast cereals only contributes around 3 % of total sugar consumed by Australian adults and children
We know that there are plenty of people out there that want to watch their sugar intake, so we’ve pulled together this handy little guide on the number of teaspoons of sugar in some of our most popular cereals – if your favourite cereal isn’t in this list, then drop us a line so we can get this information to you.