Hi Donna, The majority of our ingredients are sourced from local Australian suppliers; but some of the minor ingredients are sourced from a variety of global suppliers in Europe, U.SA, China, Turkey, Argentina etc. Specific locations can change depending on availability, but at the moment our sultanas are imported form Turkey.
The quality of all our ingredients is just as important to us as it is to you! All of our ingredient suppliers, regardless of where they are in the world must meet a whole range of stringent regulatory requirements (things like third party audits, food safety and compliance to all applicable regulations, including those set by the Food Standards Australia New Zealand (FSANZ), as well as our own Kellogg’s Good Manufacturing Practices (GMP’s), and Hazard Analysis and Critical Control Points(HACCP) if you want to get into the nitty-gritty of what we ask for) before we enter into any supply agreements.
In general, the process of making cereal is pretty simple – first we cook grains with sugar, malt extract and salt for flavour and fortify them with nutrients. They’re then dried, before being shredded, flaked, puffed or toasted. Depending on the variety, they’re then mixed with other ingredients like fruits, nuts or coated with honey for added taste.
While our recipes vary slightly, the core process for making one of our cereals is similar across the range. The simple steps of making Corn Flakes® are similar to how you’d make them in your own kitchen. See for yourself in this Seed to Spoon animation about how we make corn flakes here .
Hi Kerrie, we have recently reduced sugar in some of our cereals including Nutri-Grain, which now contains 17% less sugar and 25% less sodium. It took us a long time – almost a decade – to perfect this new Nutri-Grain recipe while maintaining the same taste and crunch that Australians know and love.
We’re always looking at ways to improve our food to better meet customer demands. That being said, sugar does play an important role in our cereals for taste, texture and colour, so we don’t release any product revisions unless we’re satisfied that the recipe has been perfected.
Thanks for the question Elizabeth, at its heart Special K has always been a brand that is targeted towards a female audience. When it first hit shelves, over 50 years ago now, it was a product that met the needs of woman of the time – tasty, nutritious and 99% fat-free.
We know that times, and Aussie consumers, have changed in the past 50 years – so has Special K. You might not be seeing men in our adverts anytime soon, but the brand is evolving to have a much stronger focus on well-being. We recognize that weight can be an issue for both Aussie men and woman, and we’d like to think that the messages in our Special K® advertising can inspire people of both genders, and of all shapes and sizes, to make healthy choices.
Great question - you’ve hit on one of life’s little mysteries! We’ve heard it could be Little Crunchy Munchies or Light Crispy Morsels. The truth is it doesn’t actually stand for anything at all. We wanted to find a name that was catchy and a bit different and LCMs seemed to hit the mark. We wish we had a better story for you, but we just liked the way the letters sounded together!