I appreciate that advertising targets specific groups but Special K ads highlight the role Special K has in weight loss. Yet there are more overweight males than females yet males have never featured in Special K advertisements. Why? - Elizabeth, Sydney New South Wales
Thanks for the question Elizabeth, at its heart Special K has always been a brand that is targeted towards a female audience. When it first hit shelves, over 50 years ago now, it was a product that met the needs of woman of the time – tasty, nutritious and 99% fat-free.