NEW LOOK KELLOGG’S® PACKS WITH A FOCUS ON TRANSPARENCY

New look packs for Kellogg’s® cereal were launched in August. FOR REAL!

Featuring a consistent front of pack image, the packs are designed to help consumers make informed choices based on their needs - whether they’re seeking nourishment or enjoyment at breakfast time.

Kellogg’s Real Nourishment cereals, such as Sultana Bran, Corn Flakes, Nutri-Grain High Protein Crunch and Coco Pops Chocos are rated between 3.5 and 5 Health Stars and fortified with iron and zinc.

The Kellogg’s Real Delicious cereals such as Crunchy Nut, original Coco Pops and Froot Loops bring joy with unforgettable taste!

This forms part of Kellanova Australia and New Zealand’s wellbeing strategy, which focuses on transparent communication of the role our portfolio of food has in people’s diets.