SULTANA BRAN® SUPPORTS BOWEL CANCER AWARENESS MONTH NZ
Sultana Bran® was a proud sponsor of New Zealand’s Bowel Cancer Awareness Month in June. For every box of Sultana Bran® purchased during the month, Kellogg’s NZ donated 50c to Bowel Cancer New Zealand.
Throughout June, Woolworths and New World shoppers received eDMs highlighting this meaningful cause, while in store floor decals, wobblers and aisle end displays helped to communicate the program to shoppers.
In total Kellogg’s NZ donated $60,000 to support Bowel Cancer New Zealand.