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Fibre & Wholegrains

Close the Fibre Gap

A diet high in fibre is important for the health and wellbeing of your family. Yet in spite of the strong evidence of the benefits of fibre, many of us do not get enough of this vital nutrient.1

But what, exactly, is enough?

Australian daily fibre recommendations are based on gender and age. And while at first glance these recommendations seem relatively simple to achieve, the truth is that some of us fail to meet them. That means some of us are not getting the full benefits of fibre.

To help close the fibre gap, Kellogg has a range of cereals that contain fibre – including All-Bran®, Just Right®, and Sultana Bran – that provide at least 3g of fibre per serve.

The Whole Truth About Wholegrains

We often hear a lot about the health benefits of wholegrains. But as beneficial as they can be, it's important not to overlook the important role fibre plays. That's because studies show that the fibre content may be the main driver for many of the health benefits associated with eating wholegrains.2 Yet wholegrains can vary in their dietary fibre content, and some wholegrain foods contain little fibre.3

So how do you know you’re getting the most from your wholegrains?

When you simply “flip for fibre” to read the Nutrition Information Panel on the side of each box, you can easily determine if a wholegrain is listed in the ingredient list and if the Kellogg’s cereal you love is a good source of fibre (at least 3 grams per serving) or an excellent source of fibre (at least 6 grams per serving).

So you have more ways to give your family the fibre and wholegrains they need, together with the great Kellogg’s taste they love.

References

  1. Australian Bureau of Statistics. National Nutrition Survey: nutrient intakes and physical measurements (1995). ABS Cat. No. 4805.0. Commonwealth of Australia, 1998.
  2. De Moura F et al. Applying the FDA definition of whole grains to the evidence for cardiovascular disease health claims. J Nutr 2009;139:2220S-2226.
  3. Foodworks (2007). Version 5. Xyris software.