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Froot Loops®

Kellogg’s® Froot Loops® cereal milk

The magic

Froot Loops have been a favourite for as long as we can remember. And we can totally understand why! What’s not to love about the unique fruit flavours of orange, lemon and lime and the sweet crispy crunch of wheat, oats and corn. This fruity cereal favourite is also loved by our most colourful Kellogg character, the one and only Toucan Sam.

Kellogg’s® Froot Loops Toucan Sam

Keep in the Loops

The colours and texture of Froot Loops make them the ideal cooking ingredient for kids snacks or party treats. How about Froot Loops cupcakes anyone?

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What's your question?
Jenelle asked...
"When was the name changed from Fruit Loops to Froot Loops?"
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Hi, I have a question about the history of cereal. When was the name changed from Fruit Loops to Froot Loops and where can I find a picture of the original box ? Thank you for your time. - Tammy, Brisbane, Queensland

"Hey Tammy, Froot Loops were introduced in USA in 1963 and we imported them here in Australia from 1965 - here’s an image of the pack from that era. As you can see, the name has always been “Froot”.

Fred asked...
"How can you claim the your products are healthy for children?"
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Even the corn flakes are loaded with sugar and salt let alone froot loops how can you claim the your products are healthy for children or for that matter everyone? - Fred, Perth, Western Australia

Hi Fred, we work hard to make sure that our cereals are both tasty and nutritious. The little bit of sugar and salt that we do use plays a pretty important role - it helps to give the cereal a nice crunchy texture, it also helps with food preservation so that our cereals have a longer shelf life and of course, it makes the grains taste a little nicer as by themselves they can be a bit bitter, which isn’t a great way to start your day.
A serve of Corn Flakes has only half a teaspoon of sugar and if you’d like more information about the sugar found in our cereal check out this infographic:
http://www.openforbreakfast.com.au/en_AU/our-food/our-food-landing/lets-talk-about-sugar.html

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