Hi There – thanks for asking a great question! There are a few ways we make sure our donations go to those children that need it most:

1. Our Breakfast Buddies programs invites schools, clubs and community groups representing kids in need to apply directly to Kellogg’s for donations to their breakfast clubs – we then assess these applications and supply donations based on the needs of that particular group

We work closely with Foodbank Australia, Australia’s largest hunger relief organisation. Foodbank allows us to donate directly to those most in need by collecting our donations and delivering them to warehouses around Australia, where charities and schools can collect what the need and distribute it to children and families in need as prepared meals, food hampers and emergency parcels. You can learn more about which charities benefit from these donations on their website: http://www.foodbank.org.au/hunger-in-australia/real-stories/.

Hi Liss. Breakfast is an important meal of the day. Kids who skip breakfast find it hard to make up for those lost nutrients and may find they lack the energy to perform certain tasks effectively in the class room.

In fact, children who have breakfast get better cognitive and behavioural scores than kids that don't. What’s more, we know that it’s the kids that eat breakfast cereal who have better nutrient intakes across the day, are more likely to meet their nutrient requirements and are less likely to be overweight.

All in all, there are plenty of reasons for kids to grab a quick bowl of cereal for brekkie.

We’re really glad you asked Juanita, helping people in need has been at the core of the Kellogg Company since W.K. Kellogg made the first corn flake. We support lots of different initiatives through the W.K Kellogg Foundation, and we also have a global hunger relief programme that has provided one billion servings of cereal and snacks to children and families in need since 2013.

In Australia, we have already donated over 17 million serves of cereal to Foodbank, schools and charities since 2013. Our Breakfast Buddies program, which supplies schools, school centres, outback and indigenous communities, sporting clubs, child and learning forums, and other community groups with Kellogg’s cereals, helps prevent children from starting the day hungry. To find out more about Breakfast Buddies, visit here.

Hey Andrew, thanks for your question. The plastic bags or liners as we call them are made from HDPE (High Density Polyethylene), which is not readily recycled in the yellow council bins.

But there is a solution! You can take the liners (and any other soft plastics you have) to your local supermarkets who have REDcycle bins. REDCycle then transforms these plastics into useful items such as plastic furniture and playground equipment, which helps to reduce the amount of HDPE plastics from going to landfills.

Read more about RedCycle here: http://www.openforbreakfast.com.au/en_AU/sustainability/REDcycle.html