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Snap, Crackle, and Pop

Surely these guys are some of the most recognised elves on the planet. These well-loved characters have been associated with Rice Bubbles packs since the 1930s. Snap is the big brother of the gang and known as a problem solver, Crackle is an unsure "middle child" and known as a jokester, and youngster Pop is the most mischievous of the three.  Just listen to them go when you add in the milk.


What’s in a name?  

Did you know that Snap, Crackle and Pop have names in many different languages?

If you want to amuse your kids, give a couple of these a try:


Denmark: Pif! Paf! Puf!  

Finland: Riks! Raks! Poks!  

Germany: Knisper! Knasper! Knusper!  

Italy Pif! Pof! Paf!  

South Africa Knap! Knetter! Knak!


A simple and delicious choice.   As well as being fun, Rice Bubbles are made from single grains of rice, are low in fat, are high in iron and have no artificial colours, preservatives or flavours.

More yum Every baker knows that Rice Bubbles are the best for cooking.There is no end to how you can incorporate Rice Bubbles into your baking. Next time you are hosting a kids’ party, try our Rice Bubbles Frankenstein and don’t forget to share pics of your creations #AmazingCreations

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