Experience a hidden world inside your gut

Kellogg’s fibre cereals contain important grain fibre which feeds your good bacteria and helps to keep the gut ecosystem in balance.


Two experts from seemingly unrelated fields – marine biology and medicine uncovered surprising similarities between the ecosystems of the gut and the Great Barrier Reef. As it turns out, our bodies have more in common with coral reefs than we think.


Explore the inner workings of your gut through a world first Virtual Reality experience, proudly supported by Kellogg's Australia. Dive through a hidden world of your Gut Bacteria Reef, which is surprisingly similar to Australia’s Great Barrier Reef.


Click below to dive into the VR experience

VR headset and Steam account required


All you need is a mobile phone and internet connection!

Kellogg's has many different fibre cereals for you to choose from!


Start your day with Kellogg’s fibre cereal! Fibre feeds the good bacteria living in your gut*. Without fibre they can starve. When the good bacteria are well fed, they grow & thrive. More good bacteria promotes better digestive balance, which supports your gut health.

* Fibre from grains promotes the growth of bifidobacteria and lactobacillus, which supports a positive change in the intestinal microbiota; fibre contributes to laxation and increasing grain fibre intake increases feelings of fullness as part of a healthy varied diet.