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Discover our best days

Whether going to the moon or brightening mornings, our best days are when we make a difference.

Discover Our Best Days

 

1898 — In a fortunately failed attempt at making a cereal of wheats, oats and cornmeal clusters, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berries. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes.


1906 — W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch of Kellogg’s® Corn Flakes® and brought to life W.K.’s vision for great-tasting, better-for-you breakfast foods.

 

1914Kellogg's® Corn Flakes® was introduced to a new country: Canada. (Later the Kellogg Company will spread the goodness of grain around the world by opening factories in Australia, England, Mexico, Japan, India and more. Today Kellogg brightens breakfast in over 180 countries around the world.)


1923 — The Kellogg Company made another bold move and become the first in the food industry to hire a dietitian. Mary Barber started the Kellogg’s Home Economics Department and began defining the roles different foods played in proper diets.

 

1924 - Morris Raymer, a specialist in automatic packaging machinery, was sent to Australia to set up corn flake machinery in rented premises in Shepherd Street, Chippendale and Australian production began in November.

 

1928 — Corn Flakes proved so successful in Australia that a new plant was built at Botany. The manufacturing facilities of Kellogg cereal are still at Botany, on the train line and near to the wharves for convenient shipping of products around Australia and into the Asia-Pacific region.

The factory has been expanded several times over the years to keep pace with an ever increasing demand.

 

1930 — As the United States sunk into Depression, W.K. Kellogg declared, "I'll invest in people." He split shifts and hired new employees to work them. He also founded the W.K. Kellogg Foundation, whose mission - to help children realise their potential - complements that of the Kellogg Company to this day.


1969 — The Kellogg Company was honoured to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their ground-breaking Apollo 11 trip to the moon.


1997 — We opened the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods.

 

2006 — Kellogg was the first company in Australia to provide a Percentage Daily Intake Counter on the front of packs to help people make more informed choices about foods they eat.


2012 — We announced that we'd reduced the salt levels in Corn Flakes and Rice Bubbles cereals in Australia by 20%. This reduction meant that since 1997, we'd reduced salt levels across our cereals by up to 59% - that equates to approximately 276 metric tonnes, or more than 4.9m salt shakers (60g) removed from Australian diets every year.


2015 – We rolled out the new Government Health Star Rating initiative on all of our cereals in Australia and New Zealand. This is part of our ongoing commitment to helping consumers make informed choices about the foods they choose for themselves and their families.


2015 – We renovated one of our most well-known and loved cereals – Nutri-Grain – to reduce sugar and sodium while increasing natural fibre. Getting this renovation right was no mean feat – it took almost a decade to perfect the taste and crunch while reducing sugar and salt.


2016 – We took a big step towards greater transparency by launching Open For Breakfast – a platform that we have amalgamated into the main Kellogg site – which shares stories about our food, people, company and commitments while also answering questions submitted by consumers.


2018 – We committed to making sure that 100% of our packaging will be reusable, recyclable or compostable by 2025, and we’re well on our way to achieving this. Today, around 98% of our packaging is recyclable – either via kerbside for our cereal and snack cartons or through REDcycle for cereal bags and snack wrappers.


2019 – We signed our Power Purchase Agreement (PPA) enabling us to offset 100% of our energy with renewable energy through our partnership with First Solar's Beryl Solar Farm. That's the removal of 35,000 tonnes of GHG emissions from our head office and manufacturing site in Australia!

 

Kellogg Australia was also proudly recognised as an Employer of Choice for Workplace Gender Equality.


2020 – We extended our support for Aussie farmers by joining the Cool Soil Initiative, which is working with Aussie farmers to improve soil health and build greater resilience to climate change, while also reducing on farm GHG emissions.

 

We also hit a 45% water reduction in our factory!


2021 – Our Kellogg Australia Charitable Foundation started a new three partnership with the Foundation of Regional and Rural Renewal (FRRR) to help create better days for Australians. We're committed to tackling hunger and helping create a more sustainable future for generations to come, and our combined efforts will help build resilience in vulnerable rural and regional communities throughout the country.


Today — We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. We still provide you and your family with better breakfasts that lead to better days, and we flake corn the same way W.K. Kellogg did back in 1898. It just tastes better that way.


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