An Australian Story
100 years in the making...
100 years in the making...
1924 - 1979
100 years in the making...
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1924
Morris Raymer, machinery specialist, arrives in Sydney to set up the equipment to make Corn Flakes, kickstarting the first Australian production of Kellogg’s cereal in Chippendale, NSW. -
1928
Due to the success of Corn Flakes, a new plant is built in Botany, New South Wales. Today, this remains the current site for Kellogg’s® cereal production in Australia. The factory has seen several updates over the decades, to meet increasing demand and advancements in manufacturing capabilities. -
1960
Cornelius, the now well-known rooster, first appears on Corn Flakes’ packaging. -
1961
Kellogg Australia becomes the biggest maize buyer in the nation, and today still purchases almost 7000 tonnes of Australian corn every year. -
1962
Just like a chocolate milkshake… only crunchy!’ first airs on national television, which has since become a nostalgic and synonymous phrase for Coco Pops®.1980 - 2011 -
1973
Kellogg launches the iconic Nutri-Grain® cereal in Australia, an original created for this market. Still to this day, it is only sold in Australia and New Zealand. -
1980 - 20111980
Nutri-Grain® partners with Australia’s Ironman - and now Ironwoman - series. This partnership continues 43 years on, creating a lasting connection with the surf sporting community. -
1982
Kellogg creates Just Right® cereal, also made uniquely for Aussies who wanted something healthy and tasty…’Not too Heavy, Not too Light’, marking a new wave in cereal production. -
1985
Sustain® cereal was developed in partnership with the Australian Institute of Sport which has become a firm favourite, providing energy from wholegrains. -
2006
Kellogg pioneers the first front-pack Percentage Daily Intake Counters, empowering consumers to make informed food choices. -
2008
The iconic ‘Tall Jan is Malicious’ advertisement goes live for the delicious All-Bran® cereal. -
2012 - 20202012
Significant reduction in salt levels across cereals announced. Since 1997, Kellogg has reduced salt levels across cereals by up to 59% - that equates to approximately 300 metric tonnes removed from Australian diets today. -
2012 - 20202012
Pringles joins the Kellogg Company, building on the business focus on the snacking world. -
2015
Kellogg embraces the new Health Star Rating initiative, rolling it out across packaging to aid consumers to make informed decisions. As part of the commitment to health, Nutri-Grain gets a decade-long renovation, reducing sugar and sodium while boosting fibre content. -
2019
Kellogg signs a seven-year Power Purchase Agreement with a solar farm in Beryl, to offset some electricity use with renewable energy, helping to eliminating 35,000 tonnes of GHG emissions. -
2019
Kellogg is proudly recognised as an Australian Employer of Choice for Workplace Gender Equality -
2020
Kellogg increases its support for Aussie farmers through partnering with the Cool Soil Initiative, working on soil health and reducing on-farm GHG emissions nationally. -
2020
Kellogg donates 500 kilograms of cereal by-product to Yume, a certified social enterprise that uses technology to prevent commercial food waste, to make a limited-edition IPA beer. -
2021 - 20242021 - 20242023
Seramount listed Kellogg on its 2023 Global Inclusion Index, awarded for its commitment to advancing equity, diversity and inclusion in the workplace. -
2023
Over the past ten years, Kellogg has donated over 60 million serves of cereal and snacks as part of the Better Days Hunger initiative. -
2023
Since 1924, Kellogg’s® has produced around 4 billion kilograms of cereal, which is roughly 100 billion bowls. That’s a lot of breakfasts enjoyed! -
2023
The Kellogg Company became Kellanova – a new global business focused on global snacking and international cereals. The Kellogg brand people know and love, remains a key part of the business in Australia and around the world. -
2024
Kellogg’s® and Corn Flakes celebrate
100 years of manufacturing in Australia. -
2024
Kellogg’s introduced a range of new Better 4 You products – Coco Pops® Chocos, Nutri-Grain® 25% Less Sugar and Nutri-Grain® High Protein Crunch -
2025
Kellogg teamed up with the Queen of keeping it real, Celeste Barber to create TV commercials for our new ‘Real Nourishment’ campaign! -
2025
Kellogg has revamped all of its cereal packaging to make it easier for shoppers to choose from the range.
