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Forgotten Fibre

10 benefits and functions of humble fibre you may not have known


In 2015, MorningStar Farms® worked with Quantis, leaders in life cycle assessment consulting, to conduct a study comparing the environmental impact of veggie meals, meat-containing meals, and some of our own products across water use, greenhouse gas emission and land use. With that data we created the Veg Effect Calculator so that everyone can see the good their veggie meal can create.

 
Choose the number of meals with meat you'd swap for veggie meals each week.
1
5
10
15
21
Slide
Now, imagine what could happen if more people made this swap. What a difference we could make!
You
You + 4 Friends
An Average US City
An Average US State
The Whole US
Slide
Based on US Adults Only
See your results
If you ate this way for 1 year, you could make this amazingly Earth-friendly environmental impact*:
 
3.6K
gallons of water saved
 
 
 
 
184
car miles of greenhouse gas emissions saved
 
 
 
 
1.0K
SQUARE FEET OF LAND saved
 
 
 
 
That’s enough water for 201 average showers. Lather, veg, repeat.
Oh dear. If that many people chose veggies that often, it would literally change agriculture as we know it, so we can’t calculate what the impact would be. But hey, way to be optimistic!
TRY ANOTHER COMBO!
 

*The actual environmental impacts will vary depending on various factors, including the source of the food and other overall dietary choices. Click here for lifecycle assessment and see below for comparison facts.

Thousands are represented in K, millions are represented in M, billions are represented in B and trillions are represented in T.