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Love Your Cereal

Cereal & Milk

A great iron & calcium combo for kids

Having a bowl of Kellogg's cereal and a glass of milk at breakfast delivers up to 30% of young kids' daily iron and calcium needs*. It's a great way to start their day and helps provide the goodness your kids need to support their growth. Cereal has iron, which can contribute towards growing brains1 and milk has calcium, which can assist growing bones2.

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Cereal and milk are a great way to start the day

When your kids have a bowl of cereal and milk at breakfast, they're well on the way to getting their daily nutrient needs. They will be less likely to fall short of their nutrient requirements than those who don't eat cereal3. Cereal and milk, together with fruit, delivers a well balanced breakfast. Such a morning meal can serve your child with fibre and essential vitamins and minerals like iron, calcium, thiamin, riboflavin and folic acid.

Energy to learn

With a breakfast of cereal, milk and fruit, your kids have food in their tummy and the energy they need to start their day. And it can help them when it comes to school. Research shows that eating breakfast can play an important role in assisting with both memory and attention4.

Healthier body weight

Both kids5 and adults6 who have cereal for breakfast have healthier body weights than those that don’t. Eating breakfast may be important to help support your metabolism. Kids who start their day with breakfast also tend to make healthier food choices throughout the day7.

Nutrition - Info that's good for you

The heavy lifting of iron

Iron supports your child’s growing brain1, energy levels and healthy growth. And breakfast cereals are the leading contributor of iron to children’s diets8-9.

The sweet truth about sugar

Sugar is added to breakfast cereal for taste. It’s simply a way of encouraging the necessary daily consumption of fibre, vitamins and minerals in cereal. Breakfast cereals contribute to less than 3% of kids total daily sugar intake9.

Learn more about Putting Sugar in Perspective

Fibre in your tank

Cereal can be fantastic for fibre. Fibre is in fact an essential part of your daily diet and is a great help when it comes to your digestive health. It is recommended adults get 30g of fibre each day and children receive 18-28g10.

Learn more about Fibre & Wholegrains

Good spoonfuls of calcium

Pouring milk over a bowl of cereal is a mighty way for young kids to begin their day. Milk is rich in calcium, which helps support growing bones. In Australia, many kids don’t meet their daily calcium needs8.

Learn more about Milk & Cereal

Take it with a grain of salt

Salt in cereals is added to make it a little tastier, and provide some texture. Breakfast cereal in fact amounts to less than 3% of a child’s total daily intake9.

Grain fed

Eating whole grains is important for your health and breakfast cereals can be a great whole grain food that helps set you up for your day. They can provide a number of essential nutrients like fibre, iron, thiamin, folate, as well as antioxidants and phytochemicals.

Learn more about Fibre & Wholegrains


*     NHMRC NRVs 4-11yrs, 2005. A serve of Kellogg cereal and 250mL milk typically has 3mg iron and 300mg calcium.

  1. Iron contributes to normal cognitive development in children as part of a healthy varied diet.
  2. Calcium is necessary for normal bone structure as part of a healthy varied diet.
  3. Flinders University (2009). Analysis 2007 Australian National Children’s Nutrition & Physical Activity Survey for Kellogg Australia, unpublished.
  4. Hoyland A, Dye L & Lawton CL (2009) A systematic review of the effect of breakfast on the cognitive performance on children and adolescents. Nutrition Research Reviews, 22:220-243.
  5. de la Hunty A, Gibson S, Ashwell M. (2013) Does regular breakfast cereal consumption help children and adolescents stay slimmer? A systematic review and meta-analysis. Obesity Facts, 6(1):70-85.
  6. de la Hunty A & Ashwell M (2007). Are people who regularly eat breakfast cereals slimmer than those who don’t? A systematic review of the evidence. Nutrition Bulletin, 32:118-128.
  7. Utter J, Scragg R, Ni Mhurchu C, Schaaf D. (2007) At-home breakfast consumption among New Zealand children: associations with Body Mass Index and related nutrition behaviors. Journal of the American Dietetic Association, 107:570-576.
  8. Australian Government Department of Health and Ageing. 2007 Australian National Children’s Nutrition and Physical Activity Survey, 2012. www.health.gov.au.
  9. Australian Bureau of Statistics. Australian Health Survey: Nutrition First Results - Foods and Nutrients, 2011-12 4364.0.55.007, Canberra 2014
  10. NHMRC. Nutrient Reference Values for Australia and New Zealand. Department of Health and Ageing Canberra, 2005.