Love Your Cereal

Enjoy Breakfast at its Best

What if there was a food that could turn good into great?

There is. It's cereal.

Cereal is more than just a convenient option for you and your family. When you enjoy a bowl of cereal with milk as part of a balanced breakfast, you start the day with energy from carbohydrates and protein, and consume valuable vitamins and minerals you might otherwise miss. Plus cereal can also help supply your family with the fibre they need to make each day great.

Fibre & Wholegrains

We hear a lot about the health benefits of wholegrains, but it’s important not to overlook the important role fibre plays.

That’s because studies show that many health benefits of eating foods made with wholegrains come from the fibre content. Yet the fibre content of wholegrains differs significantly – ‘wholegrain’ doesn’t always mean ‘high fibre’.

Why is that important? Because while there is strong evidence that diets higher in fibre contribute to overall health ^1,2,3,4 many Australian adults and children don’t get the fibre they need ^5,6.

The Right Start to the Day

You’ve heard it before, breakfast is the most important meal of the day. That’s because as we “break the fast” of eight to 12 hours without eating, our bodies and brains need to refuel.

A balanced breakfast helps prepare you for your day. It’s a simple way to make a difference to your overall health and get the most out of every moment.

Cereal: Wholesome, Convenient, Affordable

Mornings can be hectic. You try to provide your kids with the best start to their day, but in reality, just getting them to eat can be a challenge.

By offering a variety of Kellogg’s cereals as part of a balanced breakfast, you have a fun and easy way to give kids the nutrition they need, without putting a strain on your budget. In fact, for around 80 cents a bowl (including milk) ¹, you can give your kids a nutritious breakfast of Kellogg’s cereal with milk ².

Better still, cereal keeps things simple. It’s quick to prepare and can be eaten on the go making it the preferred breakfast for many families.

A Nutritious Way To Greet the Morning

As a typically nutritious food, cereal with milk accounts for around 6% of total daily energy intake in Australian adults ¹ and 10% in children^*2 while it supplies important nutrition to people of all life stages.

With cereal, children can get valuable nutrients they might otherwise miss. Cereal can help women of childbearing age get necessary iron, calcium, fibre and folate. Plus cereal can help elderly people receive essential nutrients with around 600 kilojoules – which are important, as energy (kilojoule) needs decline but nutrient needs do not.

So when you begin the day with cereal as a part of your balanced breakfast, you get a delicious, wholesome way to start your morning and a great way to help you make the most of each day.