We have donated over 60 million servings of cereal and snack products since 2004

We know that people care about where their food comes from, the people who make and grow it, and that there’s enough for everyone. That’s why we have been long time supporters of hunger relief programs – from donations to Foodbank to school breakfast clubs, and in 2023 we introduced our next generation Kellanova Better Days™ Better Days Promise to feed 400 million people in need by the end of 2023.


We believe that a key to running a good business is doing good for society. Kellanova Better Days™ Promise is our commitment to advancing sustainable and equitable access to food by actively addressing the intersection of wellbeing, hunger, sustainability and equity, diversity and inclusion (ED&I). In doing so, we are committed to creating better days for 4 billion people by the end of 2030.

See more here on our new global commitments.