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We’ve worked closely with Aussie wheat farmers and suppliers for 100 years, and this is why we’re so passionate about the Cool Soil initiative, a true paddock to product partnership which works to improve soil health and reduce Green House Gas emissions.

Of the 42 million kilograms of cereal we produce each year at our plant in Botany, the majority are made with high-quality Aussie ingredients made possible through the close relationships we share with our farmers.

As part of the AFGC’s Sustaining Australia TV program, we brought this initiative to life to show why investing in strengthening our Aussie farming systems for the long term is so crucial – not just to benefit our farmers and businesses, but the wider Australian economy of which our agricultural industry is vital.